Ask Ava FAQs
Quick answers about Regal Assistant and the Ask Ava guest experience
Regal Assistant is an AI-powered guest assistance platform built into the Regal Digital Guest Directory. Through Ask Ava, guests can get instant answers, submit maintenance and service requests, and discover trusted local businesses. Hotels also gain valuable guest insights through the Regal Hotel Dashboard.
Answers
Requests
Recommendations
Insights
Guests select Ask Ava in the hotel’s Regal Digital Guest Directory on their phone, tablet, or other supported device. No separate app download is required.
Regal Assistant is designed specifically for hospitality and uses information from the hotel’s Regal Digital Guest Directory and website.
Guests can ask Ava about hotel amenities, hours, policies, services, dining, attractions, and other property or local information. They can also submit maintenance and service requests directly from their phones.
Regal Assistant is designed for hotels, resorts, vacation rentals, and management groups that want to improve guest communication, support their staff, and better understand what guests need during their stay.
Yes. Guests can access Ava whenever they can access the hotel’s Regal Digital Guest Directory. Ava provides immediate help with common questions and lets guests submit service or maintenance requests at any time.
Getting Started
Everything you need to know about setup and implementation.
Once enrolled, our team will configure Ava and provide access to the Regal Hotel Dashboard. This process should take 24-48 hours, and no integration is required.
Implementation should take 24-48 hours. The guest directory and website are the 2 items initially included; you can add other web pages anytime, such as menus, booking sites, and room service menus.
The hotel will review and confirm important guest information, including amenities, hours, policies, services, contact information, and frequently asked questions. Hotels can keep their directory information up to date through Regal’s self-managed platform.
No. Regal Assistant works through the hotel’s existing Regal Digital Guest Directory. It requires no PMS integration, new hardware, or separate guest app.
Guest Experience
See how guests use Ask Ava throughout their stay.
Guests can ask Ava about hotel amenities, hours, policies, services, and other property information. They can also ask where to eat, what to do, and where to go nearby.
Yes. Guests can submit service and maintenance requests directly from their phones through Ask Ava. The request is then made available to the appropriate hotel team for follow-up.
Yes. Guests can ask Ava for nearby dining, attractions, shopping, and services. Ava prioritizes participating Regal advertisers and provides direct links to call or visit their websites.
No. Guests access Ask Ava directly through the hotel’s Regal Digital Guest Directory using their phone, tablet, or other supported device.
Hotel Dashboard
Guest insights that help hotels improve communication and service.
The Regal Hotel Dashboard gives hotel teams visibility into how guests use Ask Ava, including the questions they ask, the information they request, and the services they need during their stay.
Hotels can review frequently asked questions, guest requests, common areas of interest, and questions Ava may not have answered. These insights help hotels better understand what information matters most to their guests.
Yes. Hotels can review and customize Ava’s responses so the information provided reflects the property’s amenities, policies, services, and preferred guest messaging.
Dashboard insights can reveal recurring guest questions and requests, identify information or services of interest to add or update, and help hotel teams improve guest communication while reducing repetitive front desk inquiries.
Local Recommendations
See how Ask Ava connects guests with participating Regal advertisers.
When guests ask where to eat, what to do, or where to go nearby, Ava prioritizes participating Regal advertisers and connects guests with relevant local options.
Participating Regal advertisers gain added exposure to hotel guests at the moment they are deciding where to dine, shop, explore, or find local services.
Ava can provide helpful business information, along with direct links that let guests call the business or visit its website with a tap of a finger.
Recommendations may include restaurants, attractions, activities, shopping, transportation, entertainment, and other services useful to hotel guests.
Privacy & Management
Guest information, hotel access, and platform administration.
Ava collects minimal guest information. Chat messages are anonymized and associated with a session ID. For service requests, Ava collects the room number and details of the request. Guests may also provide their name, but it is always optional.
No. Raw chat transcripts are not available to hotel users. Assigned hotel managers can view analytics generated from guest interactions and service requests submitted for their property, but they cannot read individual guest conversations.
Yes. Information transmitted to and from Ava is protected using HTTPS/TLS encryption. Databases and server disks are also encrypted at rest.
Ava's conversation memory lasts for 60 minutes, and anonymized chat logs are retained for 90 days. Service requests and analytics are retained as part of the hotel's historical records.
Assigned hotel managers can access analytics and service requests for their own property. Authorized Regal Publications administrators have system-level access to support and manage the platform.
Yes. Hotels may contact Regal Publications to request deletion of their property's data. A self-service deletion option is not currently available.
Yes. Ava uses enterprise cloud and AI services through Amazon Web Services (AWS), including AWS Bedrock. AI processing currently uses Anthropic Claude and Amazon Titan models. Service-request notifications are also processed through Regal's configured email provider.
No. Ava does not request payment information. For service requests, Ava asks only for the room number, details of the request, and, optionally, the guest's name.
Ready to Add Ava to Your Digital Guest Directory?
We'd love to show you Regal Assistant in action.